Alexandra Alvarová

Alexandra Alvarová
Born
Alexandra Makovičková

1967 (age 58–59)
Beroun, Czechoslovakia
EducationGymnasium in Beroun (1985) Theatre Faculty of the Academy of Performing Arts in Prague (enrolled)
Occupationspublicist, journalist, translator, public relations executive, author
Organization(s)Radio Free America, Kanárci v síti, Přednášky 21
Known forExpertise in propaganda, disinformation, hybrid warfare; Author of books on disinformation and psychological operations
Notable workPrůmysl lži (2017); Krmit démony (2022)
Political party
KDU-ČSL (since 1990)

Alexandra Alvarová (also known as Alex Alvarová; born 1 June 1967) is a Czech publicist[1][2][3] and journalist.[1][4][5] She is an expert on propaganda, disinformation, and is PR specialist.[4][5][6] Since 1996 she has worked in political marketing and public communication.[1][7][8] She is known for popularizing topics such as hybrid warfare, psychological operations, and media literacy.[1][6][9]

Life and career

Alexandra Alvarová was born in 1967[10] in Beroun, Czechoslovakia (now the Czech Republic).[11] In 1985, she graduated from the gymnasium (secondary school) in Beroun and enrolled at the Theatre Faculty of the Academy of Performing Arts in Prague (AMU). In 1988 she emigrated to West Germany, where she worked as a sales representative.[12] From 1992 to 1993 she worked as head of the foreign desk at the daily Lidová demokracie. Between 1993 and 1995, she served as an adviser to the Deputy Speaker of the Chamber of Deputies of the Parliament of the Czech Republic in the field of mass media legislation and theory. From 1995 to 1999 she was co-owner of the PR agency Cardinal. Between 1996 and 2012, she alternated between Vienna and Prague, working in various positions in consulting, marketing, and public communication.[12][3] In Vienna, between 2006 and 2012, she participated in testing central systems of banks and insurance companies (Raiffeisen, Generali).[12][7]

Since the 1990s she has collaborated with various media (1994–2006) writing scripts for Czech Television, Czech Radio, etc.). She wrote articles for Ekonom and Hospodářské noviny (2003–2006). She was also involved in teaching nonverbal communication (2000–2006).[12][3]

Between 2012 and 2014 she worked as head of political marketing[13] and spokesperson for the KDU-ČSL party.[7] In 2013 she also ran as a candidate for the Chamber of Deputies in the Central Bohemian Region.[14] From 2014 she worked in KDU-ČSL as a PR adviser to Pavel Svoboda, then chairman of the Legal Affairs Committee of the European Parliament.[13]

In 2016 she resigned from her position and moved with her family to Vancouver, Canada,[1][15][16] where she continued to work in communication and marketing.[13] She later moved to Boston.[17][18]

She speaks four languages: English, German, French, and Russian, with Czech as her mother tongue.[12][3]

Activities

Alvarová has been deeply engaged in public lecturing and educational efforts since the late 2010s, with a strong emphasis on delivering talks to diverse audiences and aim to enhance societal resilience against manipulative narratives. Her talks occur at universities, libraries, theaters, and international forums.[19][20][21]

Since 2020, together with Josef Holý, she has co-created the podcast Kanárci v síti (lit. 'Canaries in the Net') about digital propaganda, hybrid warfare, psychological operations, artificial intelligence, and related current political events.[22][23]

Přednášky pro 21.století (English: "Lectures of the 21st Century") is an educational lecture series launched in 2025, focused on guiding modern audiences through complex topics in information warfare, politics, and societal manipulation. She hosts often well-known subject matter experts to provide in-depth insights not commonly available in mainstream discourse.[24] Examples of topics include Padesát let neviditelného amerického pádu (lit. 'Fifty years of the invisible American decline'), Psychoanalýza Donalda Trumpa (lit. 'Psychoanalysis of Donald Trump'), Kdo je to Steve Bannon? (lit. 'Who is Steve Bannon?'), and USA vs Trump a kauza Epstein (lit. 'USA vs Trump and the Epstein case').[25]

In January 2026, Alexandra Alvarová, together with American writer and producer Natálie Kocáb, founded the bilingual media project Radio Free America. Inspired by the tradition of Radio Free Europe, the project aims to build a bridge between the European and American information spaces by providing contextual journalism, explaining American politics to European audiences and vice versa, and actively combating disinformation and hybrid propaganda.[26][27] Launched through a crowdfunding campaign, it focuses primarily on strengthening transatlantic relations and democratic values amid growing polarization.[26][27] Among the guests were Steven Hassan, Hedi Cuda, Jim Stewartson, Kristina Ciroková, and Merci Shore.[28]

Alvarová has also engaged in international collaborations with experts in disinformation and propaganda, such as appearing as a guest on the Radicalized podcast hosted by Jim Stewartson, Heidi Cuda, High Fidelity, and Sean Conner, discussing topics like psychocults, algocracy, and radicalization.[29]

She also publishes articles on various platforms such as Medium[30] and Deník N.[5]

Attacks aimed at discrediting Alvarová

Alexandra Alvarová, as an expert on propaganda and disinformation,[4][5][6] has for many years faced various attempts at discreditation.[31] For example, In March 2022, Czech MEP Tomáš Zdechovský accused her of repeatedly "spreading disinformation" and remarked that "she should rather stay in Canada and write books."[32] Some of the strongest criticism has come from the organization Společnost pro obranu svobody projevu (lit. 'Society for the Defense of Freedom of Speech'), which in February 2025 labeled her "conspiracy theorist.",[33] similarly to Jan Zahradil who labeled her "a paranoid promoter of conspiracy theories."[34] In December 2025, Společnost pro obranu svobody projevu further described her as a "proponent of hysteria around disinformation," adding that it was "unfortunate how many state officials have been taken in by her alleged conspiratorial interpretations."[35]

However, Czech media have in turn linked SOSP and persons involved in the organization with the spread of disinformation and with pro-Russian narratives.[36][37][38][39] Similar associations have been mentioned in connection with Zahradil.[40][41][42] Zdechovský has also been criticized in the media for participating in what were described as propagandistic missions[43][44][45][46] allegedly organized by questionable actors like Henri Malosse with connections to Russia.[47][48][49]

Writings

References

  1. 1 2 3 4 5 The (Post)Covid Era: The Middle Class in Focus (PDF). Wilfried Martens Centre, HSS, TOPAZ. 2020. ISBN 978-80-88350-07-1.
  2. ↑ Sváteční slovo publicistky Alexandry Alvarové - Sváteční slovo | Česká televize (in Czech). Retrieved 1 January 2026 – via www.ceskatelevize.cz.
  3. 1 2 3 4 "Alexandra Alvarová » O autorovi | Názory Aktuálně.cz". Aktuálně.cz - Víte, co se právě děje (in Czech). 1 January 2011. Archived from the original on 27 May 2021. Retrieved 1 January 2026.
  4. 1 2 3 "Reportéři ČT: Ruský organizovaný zločin pere v Česku špinavé peníze. Firma vytvořila dojem, že pomáhá dětem z Ukrajiny". ct24.ceskatelevize.cz (in Czech). Retrieved 1 January 2026.
  5. 1 2 3 4 "Alexandra Alvarová". Deník N (in Czech). 2 July 2021. Retrieved 20 December 2025.
  6. 1 2 3 "Lidé si zvykli, že média nemusí uvádět pravdu, říká expertka na fake news Alexandra Alvarová". iROZHLAS (in Czech). 8 April 2018. Retrieved 1 January 2026.
  7. 1 2 3 "Za KDU-ČSL bude nově mluvit Alexandra Alvarová" (in Czech). KDU-ČSL. Retrieved 20 December 2025.
  8. ↑ "Review Board". konspiratori.sk. Retrieved 1 January 2026.
  9. ↑ NATOCanada (9 June 2020). Disinforming Ourselves to Death: Propaganda, Social Media, Data Weapons In the Age of AI. Retrieved 1 January 2026 – via YouTube.
  10. ↑ "Alexandra Alvarová (*1967)". Hlídač státu.
  11. ↑ "Médialog: Alexandra Alvarová". Knihovna Beroun (in Czech). Retrieved 1 January 2026.
  12. 1 2 3 4 5 "Alexandra Alvarová" (in Czech). KDU-ČSL. Retrieved 20 December 2025.
  13. 1 2 3 "Disinforming Ourselves to Death: Propaganda, Social Media, Data Weapons In the Age of AI – A Moderated Discussion with Alexandra Alvarova". NATO Association of Canada. 3 June 2020. Retrieved 20 December 2025.
  14. ↑ "Kandidátní listina pro volby do poslanecké sněmovny parlamentu ČR 2013". KDU-ČSL. 4 September 2013.
  15. ↑ "Rozhovor s Alexandrou Alvarovou" (in Czech). Czech Radio. 19 November 2019. Retrieved 20 December 2025.
  16. ↑ Alvarová, Alexandra (2 July 2021). "Britská Kolumbie vždy přitahovala lidi svým mírným klimatem. Letošní léto to dramaticky změnilo". Deník N (in Czech). Retrieved 20 December 2025.
  17. ↑ "Kognitívna vojna: Čo sa testovalo v malom na Slovensku, vidíme dnes vo veľkom v USA | INFOSECURITY.SK" (in Slovak). 4 October 2025. Retrieved 1 January 2026.
  18. ↑ Spiknutí (7 March 2025). Alex Alvarová : Propaganda, MAGA a informační válka - Kujme pikle #1. Retrieved 20 December 2025 – via YouTube.
  19. ↑ "Hybridní válka a dezinformace". YouTube. Retrieved 20 December 2025.
  20. ↑ Bombík, Lubomír. "SVOBODA MÉDIÍ, INFORMAČNÍ VÁLKA". www.bez-obalu.eu (in Czech). Retrieved 1 January 2026.
  21. ↑ "Dezinformace v Kampusu Hybernská". www.kampushybernska.cz (in Czech). Retrieved 1 January 2026.
  22. ↑ "Médialog: Alexandra Alvarová". Knihovna Beroun (in Czech). Retrieved 20 December 2025.
  23. ↑ ljstudiocreatives. "Vypočuj si podcast Kanárci v síti na Podmaze". podmaz.sk (in Slovak). Retrieved 20 December 2025.
  24. ↑ "Přednášky pro 21.století | Prednášky o propagandě". Přednášky21 (in Czech). Retrieved 1 January 2026.
  25. ↑ "Přednášky pro 21.století". YouTube. Retrieved 20 December 2025.
  26. 1 2 Jandourek, Jan (12 June 2026). "Natálie Kocábová: Trump nenávidí Ameriku, chce ji vybrakovat a absolutně zruinovat". Forum24 (in Czech). Retrieved 27 July 2026.
  27. 1 2 "Rádio Svobodná Amerika". Startovač (in Czech). Retrieved 24 March 2026.
  28. ↑ "Videos". Radio Free America. Retrieved 27 July 2026.
  29. ↑ Premek (19 April 2023). "Radicalized #65 The New Capture & Psychocults with Alex Alvarova and Josef Holy (Radikalizovaní #65 Nové úlovky & psychokulty s Alex Alvarovou a Josefem Holým, 2023) | Panáček v říši mluveného slova" (in Czech). Retrieved 20 December 2025.
  30. ↑ "Alex Alvarova". Medium. Retrieved 20 December 2025.
  31. ↑ "Zahradila rozzuřila pozvánka na přednášku odbornic..." FORUM 24 (in Czech). Retrieved 1 January 2026.
  32. ↑ Zdechovský, Tomáš (31 March 2022). "Alexandra Alvarová tu šířila tak akorát opakovaně dezinformace". x.com.
  33. ↑ SOSP (25 February 2025). "Hlásná trouba kolem konspirátorky Alvarové vyzývá k masové cenzuře sociálních sítí". x.com.
  34. ↑ Zahradil, Jan (14 January 2025). "Pan Bartošek z KDÚ-ČSL nám tady zhodnotil Elona Muska". x.com.
  35. ↑ SOSP (3 December 2025). "Pro pobavení sdílíme tento tvít Kanárků v síti, což jsou procenzurní aktivisté Alexandra Alvarová a Josef Holý". x.com.
  36. ↑ Krupka, Jaroslav (30 October 2025). "Sbírka na raketu Dana1 pro Ukrajinu? Nejde o trestný čin. Dezinformátoři lžou". Deník.cz (in Czech). Retrieved 1 January 2026.
  37. ↑ Vodrážka, Prokop (5 April 2023). "Spolek proti cenzuře šíří dezinformace a má konspirační uvažování, upozorňuje vnitro". Deník N (in Czech). Retrieved 1 January 2026.
  38. ↑ "Fraška pokračuje. Údajní obránci svobody slova udě..." FORUM 24 (in Czech). Retrieved 1 January 2026.
  39. ↑ "Cenzura v Česku? Blbost. Lídři ANO se jen snaží ulovit fandy Rajchla a voliče Okamury | Aktuálně.cz". Aktuálně.cz - Víte, co se právě děje (in Czech). 24 March 2023. Retrieved 1 January 2026.
  40. ↑ "Bývalý europoslanec Jan Zahradil odchází z ODS. Po..." FORUM 24 (in Czech). Retrieved 1 January 2026.
  41. ↑ Berger, Vojtěch (6 September 2024). "Prokremelská scéna zachraňuje vztahy se Slováky. Včetně mýtu o bratrském národě". HlídacíPes.org (in Czech). Retrieved 1 January 2026.
  42. ↑ "EU je prý „čtvrtá říše" a Orbán něco jako Havel. O..." FORUM 24 (in Czech). Retrieved 1 January 2026.
  43. ↑ "MEPs criticized over unofficial Kashmir visit". POLITICO. 1 November 2019. Retrieved 1 January 2026.
  44. ↑ Vojtěch, Srnka (11 August 2019). "Co všechno shodou náhod zažil europoslanec Tomáš Zdechovský".
  45. ↑ "Proindická propaganda na půdě EU. Síť sahá i k českým europoslancům - Seznam Zprávy". www.seznamzpravy.cz (in Czech). 23 December 2019. Retrieved 1 January 2026.
  46. ↑ "Polityk PiS ma kłopot. Doniósł na niego ambasador". Fakt (in Polish). 10 September 2018. Retrieved 1 January 2026.
  47. ↑ "Neue Details im "Voice of Europe"-Skandal: Ungarns Rolle in Putins Medienmanipulation". t-online (in German). 9 February 2025. Retrieved 1 January 2026.
  48. ↑ "Un think tank autrefois parrainé par François Bayrou devenu prorusse : enquête sur l'Institut Lecanuet". L'Express (in French). 3 June 2025. Retrieved 1 January 2026.
  49. ↑ "'I hope Ukraine will lose': What MEPs told Russian propaganda channel". POLITICO. 11 April 2024. Retrieved 1 January 2026.
  50. ↑ "O dezinformacích populárně, až dryáčnicky – iLiteratura.cz". iLiteratura. 2 March 2018. Retrieved 20 December 2025.
  51. ↑ "Alexandra Alvarová: Krmit démony. Thriller, ve kte..." FORUM 24 (in Czech). Retrieved 20 December 2025.
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