Afina
| Type | Private |
|---|---|
| Industry | Plumbing fixtures |
| Founded | 2024 |
| Headquarters | , United States |
Key people | Ramon van Meer (founder) |
| Products | Bath and shower fixtures |
| Website | afina |
Afina is an American product line of filtered shower heads founded by Ramon van Meer.[1][2] The company is headquartered in Austin, Texas.
History
van Meer, a Netherlands-born businessperson, founded Afina in October 2024, producing shower heads that filter out chlorine and other chemicals often found in tap water.[3]
The company is best known for its Afina A-01 shower head.[4]
In April 2025, van Meer publicly documented an experiment testing whether American consumers would pay more for a domestically manufactured product amid rising U.S.–China trade tariffs.[5][6] The experiment revealed no preference.[7]
See also
References
- ↑ Crumley, Bruce (2025-05-12). "This Founder Started Making His Products in the U.S. He Sold Zero Units". Inc. Retrieved 2025-04-21.
- ↑ Russell, Lacey (2025-05-14). This business owner tested ‘made in America.’ The results surprised him | CNN Business. Retrieved 2026-04-21 – via www.cnn.com.
- ↑ Thomason, Kristine (2025-03-16). "Soft Skin and Shiny Hair? How a Shower Head Filter Can Change Your Life". Vogue. Retrieved 2026-04-21.
- ↑ Boskamp, Elsie (2024-08-19). "Dealing with hard water? This dermatologist-recommended filtered shower head can help". USA Today. Retrieved 2026-04-21.
- ↑ Reuter, Dominick. "A business owner tested if customers would pay more for American-made. The results were 'sobering.'". Business Insider. Retrieved 2026-04-21.
- ↑ VanderKlippe, Nathan (2025-04-28). "Buy American or buy China? This business tested shoppers' readiness to spend more – with surprising results". The Globe and Mail. Retrieved 2026-04-21.
- ↑ Horsley, Scott (2025-05-20). "What a Texas showerhead salesman discovered about 'Made in the USA' labels". NPR. Retrieved 2026-04-21.