Adam Gee (producer)

Adam Gee
Adam Gee, television, film and digital producer, 2026
Born (1963-09-12) 12 September 1963
London, England
OccupationsFilm, TV, and digital producer; commissioner
Known forMultiplatform and interactive media innovation, documentary and short-form video commissioning
Awards6 BAFTAs, 1 Emmy, Grand Award at New York Film & Television Awards

Adam Jonathan Gee (born 12 September 1963 in London, England) is a British film, TV and digital producer and commissioner. He has won over 90 international awards for his productions, including six BAFTAs and an Emmy. He is currently Head of Documentary Campus Masterschool in Berlin.[1][2]

Prominent productions and commissions include The Pilgrimage of Gilbert and George, Embarrassing Bodies multiplatform, Missed Call, They Saw The Sun First, For people in trouble, MindGym, Big Art Mob, Hugh's Fish Fight, and Don't Stop the Music multiplatform.

Early Life and Education

Gee was born in London to Wolfgang "Wulfi" Gewürtz and Marilyn Harris. He developed an early interest in films, storytelling and history. He was educated at the direct grant The Haberdashers' Aske's Boys' School in Elstree, Hertfordshire.[3] He studied Modern Languages at Girton College, University of Cambridge and at the Université de Savoie, Chambéry, gaining an MA.

Career

He began his career in 1983 at Solus Enterprises, a co-operative of cinematographers and film technicians including Roger Deakins ASC BSC, Jack Hazan, Dick Pope BSC, and David Mingay. Gee went on to become a producer/director/writer at Melrose Film Productions, London. He then set up, with three partners, a broadband production company, Redbus CPD, serving as Director of Production.[4]

From 2003 to 2016, he was at Channel 4 Television, London, in the roles of Commercial/Creative Director: 4Learning and then Multiplatform and Online Video Commissioner (Factual).[5]

Gee specialises in multiplatform projects around TV and digital-first content, commissioning and producing factual and documentary film, television and digital/interactive media, as well as short-form and online video. He was responsible for setting up Ideasfactory (renamed 4Talent), Channel 4's creative industries talent development initiative. In 2014, he helped establish original short form video on All 4, Channel 4's video on demand platform.

During his time at Channel 4, Gee commissioned socially impactful projects, including a study on the link between occupation, gender, and autistic traits conducted with Cambridge University and a multiplatform campaign that ended the discarding of fish in the North Sea.

In 2006, he co-created Big Art Mob, a crowdsourced platform documenting and mapping public art in the UK and beyond, cataloguing over 12,000 artworks and integrating Google Street View upon its 2012 relaunch.

In 2010, Gee commissioned and co-developed Quotables, a user-generated quotations platform co-funded by Channel 4 and Arts Council England. This inspired Channel 4's 2013 panel show Was It Something I Said?, hosted by David Mitchell with interactive Twitter-based participation.[6]

Gee volunteered as a Games Maker during the London 2012 Olympic Games, working on digital content for LOCOG, as well as contributing to Channel 4's online Paralympics coverage.

He was the first commissioner of originals at Little Dot Studios, where he commissioned documentaries, including the BAFTA-winning short Missed Call.[7][8] He went on to commission documentaries at Red Bull Media House, including the BAFTA-winning short They Saw The Sun First. Gee consulted for Ridley Scott Creative Group, before becoming a Commissioner of film, video and audio at CAA (Creative Artists Agency).[9]

Recent Projects

In 2024, Gee commissioned The Pilgrimage of Gilbert & George, a feature documentary for Sky Arts exploring the iconic British artist duo, directed by Mike Christie and produced by Supercollider/Zinc TV.[10][11]

In 2025, he conceived, developed, and produced Flying Through History, a digital-first series for Hearst Networks and Sky HISTORY that uses FPV drones to explore historic sites across the UK.[12][13]

Awards

Adam Gee has received numerous accolades for his innovative work in interactive media and television. In total, Gee has amassed over 90 international awards, including six BAFTAs, an International Emmy, and three Royal Television Society awards.[14]

  • 2009: Awarded the BAFTA Television Award for Best Interactivity for Embarrassing Bodies Online, an extension of the hit Channel 4 series providing interactive health resources. More than 2.5 million videos were watched on the site, making it one of the most viewed areas on channel4.com.[16]
  • 2011: Hugh's Fish Fight, commissioned by Gee, won the BAFTA for Best Features, with the campaign amassing support from over 676,000 members of the public and influencing EU fisheries policy.[17][18][19]
  • 2012: Received the International Digital Emmy Award for Non-Fiction for Live from the Clinic, a pioneering interactive medical series produced by Maverick Television for Channel 4.[20][21]
  • 2015: Don't Stop the Music, advocating for improved music education in schools, was nominated for the International Digital Emmy for Non-Fiction.[22][23]
  • 2019: Commissioned and executive produced Missed Call, which won the BAFTA TV Award for Best Short Form Programme, notable as the first film primarily made for YouTube to win an academy award and shot entirely on an iPhone X.[24][25][26]
  • 2020: One of his co-commissions with CBC, Take Me to Prom, won the Canadian academy award for Best Short Documentary at the 8th Canadian Screen Awards in 2020.[27][28]
  • 2021: Commissioned and executive produced They Saw the Sun First, which won the BAFTA for Best Short Form Programme.[29][30]

Other Activities

Gee served as an advisor on the UK government's Byron Review of Children and New Technology (child safety with regard to internet and video games) published in March 2008.[31]

Gee maintains a personal blog, Simple Pleasures part 4, where he writes on creativity, media, and culture.[32]

In June 2025, he took part in an international event in Paris dedicated to duanju, the emerging format of vertical mobile fiction, organized by the association Studio Phocéen.[33]

Memberships and Affiliations

Gee has served on BAFTA's Television and Interactive Entertainment committees, and is a voting member of the European Film Academy.[34] He has held board positions at ICA's The Club, Culture24, the Phoenix Cinema and Hot Cherry. He previously served as a non-executive director of Wordia with Michael Birch. He is a non-executive director of Blue Door.

Honours

He was made a Freeman of the City of London through the Worshipful Company of Cutlers in 2006, became a Liveryman in 2009 and joined the Court in 2026.[35]

Gee was awarded an honorary fellowship from Norwich University of the Arts in 2020 "for services to the UK Broadcast and Interactive Media industry".[36][37]

Productions

Adam Gee's multiplatform/transmedia productions include:

Adam Gee's short form video projects as Executive Producer/Commissioner include:

  • Brittle Bone Rapper
  • Tattoo Twists
  • The Black Lesbian Handbook
  • My Secret Tattoo
  • 24 Hour Party Politics - with Bez of the Happy Mondays
  • Futurgasm
  • Drones in Forbidden Zones
  • Circus Girls
  • WTF is Cosplay?
  • Body Mods
  • L.A. Vice
  • Naked & Invisible, with double world body painting champion Carolyn Roper
  • Young & Minted: I Won the Lottery

Adam Gee's other documentary commissions/productions include:

References

  1. ↑ Announcing Adam Gee as New Head of Masterschool
  2. ↑ Televisual: Gee to head Masterschool at Documentary Campus
  3. ↑ OHA Dinner 2012
  4. ↑ Cranfield/BT Vision 100 index of Britain's 100 most visionary companies (2002) published in The Guardian
  5. ↑ Televisual: Gee to head Masterschool at Documentary Campus
  6. ↑ Channel 4: David Mitchell interview — Was It Something I Said?
  7. ↑ Docs on Screens: Little Dot's Adam Gee interview (2018)
  8. ↑ Televisual: Gee to head Masterschool at Documentary Campus
  9. ↑ Televisual: Gee to head Masterschool at Documentary Campus
  10. ↑ Gilbert & George Centre: The Pilgrimage of Gilbert & George
  11. ↑ Zinc Media: The Pilgrimage of Gilbert & George
  12. ↑ Hearst Networks: Doc Hearts flies through history (December 2024)
  13. ↑ Televisual: Doc Hearts flies through history for Hearst Networks EMEA
  14. ↑ Documentary Campus: Announcing Adam Gee as New Head of Masterschool
  15. ↑ "BAFTA Awards Database". BAFTA. Retrieved 20 April 2026.
  16. ↑ "Television Awards Winners in 2009". BAFTA. Retrieved 20 April 2026.
  17. ↑ Hugh's Fish Fight wins Features BAFTA
  18. ↑ BAFTA Television Awards 2011 winners
  19. ↑ Channel 4: BAFTA Television Awards 2011
  20. ↑ International Emmy Award ceremony 2012
  21. ↑ International Academy of Television Arts & Sciences: 2012 International Digital Emmy Awards winners
  22. ↑ Prolific North: Rocket nominated for International Digital Emmy
  23. ↑ IEMMY: 2015 International Digital Emmy Awards nominees announced
  24. ↑ Missed Call — Real Stories (full film)
  25. ↑ Missed Call wins Short Form Programme | BAFTA TV Awards 2019
  26. ↑ Missed Call production team backstage | BAFTA TV Awards 2019
  27. ↑ CBC: Canadian Screen Awards Docs Winners 2020
  28. ↑ Canadian Academy: Take Me to Prom — 2020 Canadian Screen Awards winner
  29. ↑ They Saw The Sun First wins Short Form Programme | BAFTA TV Awards 2021
  30. ↑ Red Bull Storytellers S1 E1: They Saw the Sun First
  31. ↑ "The Byron Review". Retrieved 20 April 2026.
  32. ↑ Simple Pleasures part 4, Adam Gee's blog
  33. ↑ Duanju News: In Paris, on June 14, 2025, the world Duanju scene gathered
  34. ↑ Televisual: Gee to head Masterschool at Documentary Campus
  35. ↑ "The Worshipful Company of Cutlers News 10 June 2019". Archived from the original on 27 March 2020. Retrieved 27 March 2020.
  36. ↑ "Acceptance speech for NUA Honorary Fellowship". Retrieved 20 April 2026.
  37. ↑ Televisual: Gee to head Masterschool at Documentary Campus
  38. ↑ The Observer, UK: Ruth Wilson, the schoolgirl who caught a cab to oblivion
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