Acústico MTV

Acústico MTV was a music television program broadcast by MTV Brasil, inspired by the MTV Unplugged series — a North American show created in 1989 in which bands and artists perform their songs in acoustic versions, that is, using acoustic rather than electric instruments.

Initially, Acústico MTV began as a television program and subsequently became a music label. For the Brazilian recording industry, the series propelled the music market to its peak.

With the end of Grupo Abril's management of MTV Brasil in September 2013, the network ceased production of the program; consequently, the final Acústico MTV session featured Arnaldo Antunes. However, in November 2018, Viacom (the current rights holder for MTV Brasil) announced the project's return as part of a strategy to reposition MTV in Brazil.[1]

History

Acústico MTV: Barão Vermelho was the first official Acústico MTV program (the previous show, by Marcelo Nova in 1990, served merely as a "pilot" and was never broadcast or released as an album). Although Acústico MTV: Barão Vermelho was not released on CD at the time, it saw its first commercial release in 2006 as part of the MTV Barão Vermelho DVD box set.[2][3]

João Bosco's Acústico (1992) was the first to be released on both LP and CD, despite having been recorded after the shows by Marcelo Nova and Barão Vermelho. The CD edition does not feature the MTV logo on the cover, and — along with Marcelo Nova's show — it was one of the only ones not released in video format.[4][5]

The series made history in terms of CD sales and the release of new hits. The first to surpass the 1-million-sales mark was Acústico MTV: Titãs, with 1.7 million copies sold—a figure surpassed only by Acústico MTV: Kid Abelha, which reached two million copies in Brazil.

The simplest of all the MTV Unplugged sessions was Acústico MTV: Legião Urbana, which featured only two acoustic guitars and percussion, without any elaborate set design. In contrast, the most expensive one was Acústico MTV: Art Popular.

The project was put on hold in 2007 following the release of the Acústico MTV album by samba artist Paulinho da Viola, and was revived in 2010 — to mark MTV Brasil's 20th anniversary — with Lulu Santos's second Acústico MTV album. Furthermore, responsibility for releases on CD, DVD, Blu-ray, or any other format shifted to the artist's record label rather than the broadcaster.[6]

With the end of Grupo Abril's management of MTV Brasil in September 2013, the channel shifted to a cable-only format and had ceased production of the program back in 2012; consequently, the final Acústico MTV session featured Arnaldo Antunes. However, in November 2018, Viacom (the current rights holder for MTV Brasil) announced the project's return as part of a strategy to reposition MTV in Brazil.

In August and September 2009, MTV Brasil aired all the Acústico MTV specials recorded between 1994 and 2007. The specials were rebroadcast again in August and September 2013 due to the station ceasing its free-to-air broadcasts.

In 2005, the compilation album O Melhor do Acústico MTV was released through Sony BMG. Subsequently, the second volume, O Melhor do Acústico MTV 2, was released by Universal Music.

Episodes and albums released

# Recorded Released Artist Main article Sales Certifications
1 1990 Unreleased Marcelo Nova Acústico MTV: Marcelo Nova (never aired)
2 1991 2006 (DVD only) Barão Vermelho Acústico MTV: Barão Vermelho
3 1992 1992 João Bosco Acústico MTV: João Bosco
4 1999 Legião Urbana Acústico MTV: Legião Urbana 900.000 + ABPD: Diamond
5 1994 1994 Gilberto Gil Acústico MTV: Gilberto Gil
6 1995 1995 Moraes Moreira Acústico MTV: Moraes Moreira
7 1997 1997 Titãs Acústico MTV: Titãs 1.800.000 + ABPD: Diamond + 2× Platinum + 2× Gold
8 Gal Costa Acústico MTV: Gal Costa 500.000 + ABPD: Diamond
9 1998 1998 Rita Lee Acústico MTV: Rita Lee 350.000 (CD)

250.000 (DVD)

ABPD: Platinum (CD/DVD)
10 1999 1999 Os Paralamas do Sucesso Acústico MTV: Os Paralamas do Sucesso 400.000 + ABPD: Gold
11 2000 2000 Capital Inicial Acústico MTV: Capital Inicial ABPD: 3× Platinum
12 Art Popular Acústico MTV: Art Popular
13 Lulu Santos Acústico MTV: Lulu Santos 900.000 + ABPD: 3× Platinum + Gold
14 2001 2001 Cássia Eller Acústico MTV: Cássia Eller 900.000 + ABPD: Diamond
15 Roberto Carlos Acústico MTV: Roberto Carlos
16 2002 Cidade Negra Acústico MTV: Cidade Negra 100.000 + ABPD: Gold
17 2002 Jorge Ben Acústico MTV: Jorge Ben Jor
18 Kid Abelha Acústico MTV: Kid Abelha 1.250.000 + ABPD: Diamond
19 2003 2003 Marina Lima Acústico MTV: Marina Lima 100.000 + ABPD: Gold
20 Charlie Brown Jr. Acústico MTV: Charlie Brown Jr. 600.000 + ABPD: Platinum
21 Zeca Pagodinho Acústico MTV: Zeca Pagodinho 250.000 (CD)

200.000 (DVD)

ABPD: 2× Platinum (CD)

ABPD: 2× Diamond (DVD)

22 2004 2004 Ira! Acústico MTV: Ira! 300.000 (CD/DVD) ABPD: 2× Platinum
23 Marcelo D2 Acústico MTV: Marcelo D2 100.000 + ABPD: Gold
24 Engenheiros do Hawaii Acústico MTV: Engenheiros do Hawaii 100.000 + ABPD: Gold
25 2005 2005 Bandas Gaúchas: Acústico MTV: Bandas Gaúchas
26 O Rappa Acústico MTV: O Rappa
27 Ultraje a Rigor Acústico MTV: Ultraje a Rigor 100.000 + ABPD: Gold
28 2006 2006 Lenine Acústico MTV: Lenine
29 Zeca Pagodinho Acústico MTV: Zeca Pagodinho 2 - Gafieira 200.000 (CD)

100.000 (DVD)

ABPD: 2× Platinum (CD/DVD)
30 2007 Lobão Acústico MTV: Lobão 30.000 +
31 2007 Sandy & Junior Acústico MTV: Sandy & Junior 200.000 + (CD)

100.000 + (DVD)

ABPD: 2× Platinum (CD)

ABPD: Platinum (DVD)

32 Paulinho da Viola Acústico MTV: Paulinho da Viola
33 2010 2010 Lulu Santos Acústico MTV: Lulu Santos II ABPD: 25.000
34 2011 2012 Arnaldo Antunes Acústico MTV: Arnaldo Antunes
35 2019 2019 Tiago Iorc Acústico MTV: Tiago Iorc Digital download only Digital download only
36 2022 2023 Manu Gavassi Acústico MTV: Manu Gavassi canta Fruto Proibido

See also

References

  1. ↑ tenhomaisdiscosqueamigos.com/ Acústico MTV deve voltar a ser produzido em 2019, anuncia emissora
  2. ↑ Maria, Julio (15 June 2013). "MTV ergueu um patrimônio pop". Estadão. Grupo Estado. Retrieved 15 June 2013.
  3. ↑ musica.uol.com.br/ "Acústico MTV" marcou a trajetória da emissora no Brasil
  4. ↑ zh.clicrbs.com.br/ De Legião Urbana a Art Popular, relembre 10 edições marcantes do Acústico MTV
  5. ↑ musica.uol.com.br/ Acústico MTV - João Bosco
  6. ↑ Lulu Santos começa a gravar Acústico MTV 2! - Portal MTV