ALH Holding

ALH Holding (formerly Al Hoceinia Holding) is a Moroccan holding founded in 1957 by Lahbib Laghrari operating in real estate, hospitality, agriculture and education.[1][2]

ALH Holding
TypePrivate
IndustryReal estate, education, hospitality, agriculture
Founded1957
FounderLahbib Laghrari
Headquarters
Casablanca
,
Morocco
Area served
Morocco, West Africa
Key peopleMohamed Laghrari (CEO)
Number of employees
1100 (2025)
SubsidiariesALH Agriculture
ALH Real Estate
ALH Hospitality
ALH Education
AH Africa
Websitehttps://alh-holding.ma

History

The group's origins date back to 1957, with the construction of the Sbata district in Casablanca. In the late 1960s, between 1967 and 1969, the company expanded into the agricultural sector through the acquisition of two estates in the Beni Mellal region.[1]

In 1989, ALH Holding was established to consolidate the Laghrari family's activities. Between the 1990s and 2000s, the company expanded into real estate, developing shopping galleries in Casablanca as well as residential and coastal projects. In 2008, Mohamed and Hamza Laghrari were appointed as co-managing directors.[2]

The real estate subsidiary, ALH Real Estate, expanded to Marrakesh in 2017 and to Agadir in 2018.[3] In 2019, the company launched the Héritage Immobilier brand, notably associated with the Cabo Huerto project.[4][5]

In 2021, ALH Holding created AH Africa, a subsidiary dedicated to real estate development in West Africa.[6] In 2022, Mohamed Laghrari was appointed CEO of ALH Holding.[7][8]

In 2024, the holding inaugurated the Radisson Hotel Casablanca Gauthier La Citadelle.[9] In April 2025, ALH Real Estate launched the residential project Bianca in Skhirat.[10] In September 2025, ALH Holding, through its subsidiary ALH Hospitality, announced the acquisition of the Be Live Collection Marrakech Adults Only, originally inaugurated in 2018.[11][12]

Activities and subsidiaries

ALH Holding operates in real estate, hospitality, education and agriculture, through 5 subsidiaries.[13]

  • ALH Agriculture[14]
  • ALH Real Estate
  • ALH Hospitality[15][16]
  • ALH Education
  • AH Africa

References

  1. 1 2 LesEco.ma (2021-06-15). "Al Hoceinia Holding : Soixantenaire et ambitieux !". LesEco.ma (in French). Retrieved 2026-03-26.
  2. 1 2 Sylla, Adama. "Al Hoceinia holding. Plus de 3,5 milliards de DH d'investissements en cours | Challenge.ma". www.challenge.ma (in French). Archived from the original on 2024-12-02. Retrieved 2026-03-26.
  3. ↑ LesEco.ma (2017-09-05). "Al Hoceinia Holding s'offre la cimenterie d'Anza". LesEco.ma (in French). Retrieved 2026-03-26.
  4. ↑ Sakhi, Hafsa (2019-07-08). "Immobilier : Al Hoceinia Holding lance Cabo Huerto". Le Matin.ma (in French). Retrieved 2026-03-26.
  5. ↑ AY, Rédaction (2019-07-11). "Immobilier: Al Hoceinia Holding lance Cabo Huerto". LeSiteinfo.com (in French). Retrieved 2026-03-26.
  6. ↑ ""La perspective du marché ivoirien est prometteuse mais non sans défis", Saad Bennani, directeur général de AH Africa". Le 360 Afrique (in French). Retrieved 2026-03-26.
  7. ↑ "À la tête d'Al Hoceinia, le fils Laghrari reprend le flambeau et réorganise les affaires". Le Desk (in French). Retrieved 2026-03-26.
  8. ↑ Rédaction, La (2024-10-02). "Forbes Afrique I TOP CEO I Les Poids Lourds d'Afrique Francophone". Forbes Afrique (in French). Retrieved 2026-03-26.
  9. ↑ MATIN, LE (2024-04-29). "Ouverture à Casablanca du Radisson Hotel Gauthier La Citadelle". Le Matin.ma (in French). Retrieved 2026-03-26.
  10. ↑ ALM (2025-04-22). "A travers sa marque Heritage immobilier : ALH Real Estate lance la commercialisation de Bianca". Aujourd'hui le Maroc (in French). Retrieved 2026-03-26.
  11. ↑ Sbiti, Soufiane. "Les Laghrari rachètent l'hôtel Be Live Marrakech à H Partners". Le Desk (in French). Retrieved 2026-03-26.
  12. ↑ "ALH Hospitality étoffe son portefeuille à Marrakech". snrtnews.com (in French). Retrieved 2026-03-26.
  13. ↑ Sylla, Adama (2025-10-22). "ALH Hospitality. Le Maroc tient son champion hôtelier multimarques". Challenge.ma (in French). Retrieved 2026-03-26.
  14. ↑ LesEco.ma (2021-06-17). "Al Hoceinia Holding. Hamza Laghrari : Nous voulons passer d'un pôle agricole à un pôle agro-industriel". LesEco.ma (in French). Retrieved 2026-03-26.
  15. ↑ ALM (2025-10-24). "ALH Hospitality dévoile son modèle d'opérateur multimarques". Aujourd'hui le Maroc (in French). Retrieved 2026-03-26.
  16. ↑ Khatla, Kenza (2025-10-21). "Tourisme : ALH Hospitality vise dix hôtels au Maroc d'ici 2030". Médias24 - Numéro un de l'information économique marocaine (in French). Retrieved 2026-03-26.
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