10 Til' Midnight

10 Til' Midnight
A group of six men standing in a tight circle looking downward towards the camera.
Studio album by
ReleasedApril 10, 2026 (2026-04-10)
Recorded2025–2026
Genres
Length35:26
Labels
Producers
Snoop Dogg chronology
Iz It a Crime?
(2025)
10 Til' Midnight
(2026)
Singles from 10 Til' Midnight
  1. "Slid Off"
    Released: January 22, 2026
  2. "Stop Counting My Poccets"
    Released: March 27, 2026
  3. "Step"
    Released: April 9, 2026
Professional ratings
Review scores
SourceRating
Ratings Game Music70%[1]

10 Til' Midnight is the twenty-second studio album by American rapper Snoop Dogg. It was released on April 10, 2026, by Death Row Records and Gamma. The album features notable guest appearances by October London, Richard Pryor, Swizz Beatz and Trinidad James. It features notable productions by Snoop Dogg himself, Erick Sermon, Nottz, Pharrell Williams, Rick Rock, Soopafly, Swizz Beatz and Young Fyre. The album serves as a follow-up to his previous album, Iz It a Crime? (2025), which was released almost 11 months prior in May 2025 and is the fourth studio album he released since he acquired ownership of Death Row Records in 2022.

Background

On January 22, 2026, Snoop Dogg released the debut single of the album entitled Slid Off.[2] The music video for the single stands as one of the first high-profile examples of generative AI integrated into professional music production. Directed by Jesse Wellens, key scenes were created using ByteDance's Seedance 2.0 model through text prompts rather than traditional filming, allowing characters to maintain stable proportions, expressions, and movements even in dynamic sequences. The technology automated virtual camera work, lighting, and composition, significantly cutting production time and costs compared to conventional shoots that once required large crews and months of post-production. Visually, the clip features hyperbolic, fantastical imagery, such as a giant Snoop Dogg emerging from the ocean.[3]

On March 20, 2026, he announced via X that he would released a 10 Til' Midnight movie on March 27, 2026 and the album on April 10, 2026.[4]

In a press release, he framed the album's title as a metaphor for personal growth and readiness, describing 10 Til’ Midnight as a space for reflection, choices, and forward movement.[5]

On March 27, 2026, he released the second single of the album entitled Stop Counting My Poccets. On the same day, he released the cinematic short film directed by Luis de Pena and Yaslynn Rivera. Styled in black and white with red and blue accents, the film pays homage to classic West Coast crime stories and features appearances from artists including Ray Vaughn and G Perico.[6]

Track listing

10 Til' Midnight track listing
No.TitleWriter(s)Producer(s)Length
1."Step" (featuring Swizz Beatz)
3:34
2."Lied 2 U"Williams2:47
3."Slid Off"BroadusSnoop Dogg2:20
4."Daddy Rich" (featuring Richard Pryor)Snoop Dogg0:13
5."Stop Counting My Poccets"
Nottz2:03
6."OG to BG" (featuring Kanobby)Soopafly2:29
7."Dogg Wattup Doe" (featuring Peezy)
  • Broadus
  • Phillip Peaks
Snoop Dogg2:37
8."Leave That Dogg Alone"
  • Broadus
  • Brooks
2:17
9."Pop My Shit" (featuring Trinidad James)Young Fyre2:31
10."17 Rules"MyGuyMars2:38
11."Bread Under the Bed" (featuring Stressmatic)Rick Rock3:50
12."No Ticcet Needed" (featuring Kanobby)
  • Soopafly
  • Sermon[c]
3:22
13."Long Beachin'" (featuring Shawn Louisiana)
Nottz1:43
14."QTSAMYAH" (featuring October London)
  • Snoop Dogg
  • Flinstone[v]
2:53
Total length:35:26

Note

  • ^[c] signifies a co-producer
  • ^[v] signifies a vocal producer

Personnel

Credits are adapted from Tidal.[7]

Musicians

  • Snoop Dogg – lead vocals (tracks 1–3, 5–14)
  • Swizz Beatz – lead vocals (1)
  • Akon – background vocals (2)
  • Richard Pryor – lead vocals (4)
  • Kanobby – background vocals (5, 10), vocals (6, 12)
  • B-Nasty – keyboards (5)
  • Lawon – vocals (6)
  • Bubby – bass guitar (8)
  • Trinidad James – lead vocals (9)
  • Jane Handcock – background vocals (10)
  • MyGuyMars – bass guitar, guitar, keyboards (10)
  • Larry Taylor III – drum programming (10)
  • BigVon – vocals (11)
  • Stressmatic – vocals (11)
  • Shawn Louisiana – vocals (13)
  • October London – vocals (14)

Technical

  • Lawon – engineering (1, 8, 14)
  • Kanobby – engineering (2, 5, 6, 9–13), mixing (1, 11)
  • Andrew Coleman – engineering (1)
  • Mike Larson – engineering, mixing (2)
  • Travis "Shaggy" Marshall – engineering (3, 6, 7, 12)
  • Frank Vasquez – engineering (8, 14), mixing assistance (6, 8, 12, 14)
  • Dr. Dre – mixing (1)
  • Quentin "Q" Gilkey – mixing (1)
  • Leslie Brathwaite – mixing (2)
  • Pharrell Williams – mixing (2)
  • Julio Ulloa – mixing (3, 7), mastering (3), Atmos mixing (1, 2, 5–13)
  • Darryl Sloan – mixing (5)
  • Dominick Lamb – mixing (5)
  • Soopafly – mixing (6, 8, 12, 13)
  • Tim Bryd – mixing (13)
  • Jordan "Skimmy" Suecof – mixing (9)
  • Richard "Segal" Huredia – mixing (11)
  • Jeffery "Champ" Massey – mixing assistance (1, 2)
  • Brian "Big Bass" Gardner – mastering (1, 2, 4–14)
  • Kaiya Lawrence – project coordination

Charts

Chart (2026) Peak
position
French Physical Albums (SNEP)[8] 90

References

  1. ↑ "Snoop Dogg- 10 Til' Midnight (Album Review)". RatingsGameMusic. April 9, 2026. Retrieved April 29, 2026.
  2. ↑ "THE D-O-DOUBLE-G IS BACK: SNOOP DOGG SLIDES INTO 2026 WITH "SLID OFF"". hiphopun.com. 22 January 2026.
  3. ↑ "How Seedance 2.0 AI filmed "Slide Off" music video". el.kz. 8 April 2026.
  4. ↑ "Snoop Dogg Announces New Album & Film "Ten Til Midnight" With Hip-Hop Cast". hotnewhiphop.com. 20 March 2026.
  5. ↑ "SNOOP DOGG RELEASES 22ND STUDIO ALBUM 10 TIL' MIDNIGHT THROUGH DEATH ROW RECORDS". tsnvwrld.com. 10 April 2026.
  6. ↑ "Snoop Dogg Drops "Stop Counting My Poccets" Ahead of New Album". thesource.com. 27 March 2026.
  7. ↑ "10 Til' Midnight / Snoop Dogg / Credits". Tidal. Retrieved July 28, 2026.
  8. ↑ "Top Albums Physiques (Semaine du 26 juin 2026)" (in French). Syndicat national de l'édition phonographique. Retrieved June 29, 2026.