-washing

The -washing suffix is used in various fields to discuss an individual's or organization's claimed promotion of pro-social values without putting those values into practice, or to distract from other harmful practices. It originates from the concept of whitewash paint; by the 17th century "whitewashing" had become a term suggesting an effort to give a particular appearance and to conceal negative aspects. The origin of "washing" as a suffix gained popularity in 1986 when Jay Westerveld coined the term "greenwashing" to criticize false corporate promotion of an eco-friendly image. The suffix was subsequently expanded to discuss a broader range of deceptive practices by corporations and other institutions.

List

• AI washing – Marketing tactic
• Artwashing – Use of art in gentrification
• Bluewashing – Deceptive marketing over social practices
• Farmwashing – Deceptive farm-related marketing practices
• Greenwashing – Misleading environmental marketing claims
• Humanewashing – Misleading animal welfare claims
• Openwashing – Term to describe presenting something as open
• Pinkwashing (breast cancer) – Form of cause marketing that uses a range of pink ribbon logos
• Pinkwashing (LGBTQ) – Promotional use of LGBTQ rights; also known as rainbow-washing
• Purplewashing – Use of feminist aesthetics to promote organisations
• Redwashing – Adopting inauthentic left-wing rhetoric for gain
• Sanewashing – Downplaying the radical aspects of a person or idea
• Sportswashing – Using sports to improve reputations
• Well-being washing – Public policy frameworkPages displaying short descriptions of redirect targets
• Whitewashing (communications) – Sanitizing and hiding of undesirable qualities
• Whitewashing in film – Controversial casting practice in the film industry